Lash
Makers.
A global lash brand with a passionate audience and a scattered marketing system. We replaced the chaos with a funnel that converts.
01 — The Problem
Strong Demand, No Infrastructure Behind It.
LashMakers had a loyal global audience and real demand for their adhesives, tools, and in-person trainings. But every week, campaigns launched without tracking. Email flows were disconnected. Signature trainings weren't optimized for conversion. The business was leaving thousands on the table, every week.
They needed a system, not just better creative.
02 — The Approach
Streamline the Funnel. Scale What Converts.
LESARUSS Media overhauled the full stack: high-ROI ad campaigns on Meta and Google, SEO optimization across product and training pages, and the brand's first structured email system with automated flows and segmented lists.
The focus was simple - scale what was already working, cut the noise, and turn attention into revenue. Every touchpoint was tracked, tested, and tightened.
03 — The Results
What the System Built.
04 — What Was Built
The Full Stack.
- LiveAd StrategyHigh-ROI campaigns on Meta and Google with full conversion tracking
- LiveEmail EngineAutomated flows and segmented campaigns tied to buyer behavior
- LiveSEO + ContentProduct and training page optimization for global search traffic
- LiveFunnel ArchitectureEnd-to-end sales flow with tracking at every stage
05 — Platform Preview
Inside the Build.
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